The Read
Your buyers read you in seconds. They form a judgment from your homepage, your deck, and your first paragraph long before anyone gets a meeting. The Read reveals what your language is telling them.
Authent Co. evaluates your positioning across twelve scored dimensions. The scores measure how easily a buyer’s brain processes your story, whether you sound like yourself or blend into your category, and whether your language speaks to the person who approves the purchase.
Every finding is drawn from your own materials and grounded in published research on how enterprise buyers take in information and assign value. You receive a written assessment, a scorecard, rewritten proof-of-concept language that shows what a recommended narrative sounds like, and the single highest-leverage change to make first.
AI handles the pattern-matching, running your materials through a proprietary scoring system. Every conclusion is pressure-tested and authored by Authent Co.’s principal.
The strongest brands sound unmistakably like themselves. That is what makes them unforgettable to their buyers. The Read tells you how close you are.
The Read starts at $7,500 and runs two weeks from the first business day after your materials arrive. Engagements with multiple product lines or unusually complex materials are quoted individually. It concludes with your written assessment and a debrief call.
It begins with a short conversation about what’s shifting in your business. If The Read isn’t the right instrument for you, you’ll leave the conversation knowing why and what would serve you better.